Welcome to Truemanfashion (accessible via https://truemanfashion.shop/, hereafter referred to as the “Site” or “Store”). We respect the intellectual property rights of others and expect our users, designers, and partners to do the same. In accordance with the Digital Millennium Copyright Act (DMCA), the text of which may be found on the U.S. Copyright Office website at https://www.copyright.gov, we will respond expeditiously to clear notices of alleged copyright infringement that are reported to our Designated Copyright Agent.

If you are a copyright owner, authorized to act on behalf of one, or authorized to act under any exclusive right under copyright, please report alleged copyright infringements taking place on or through the Site by completing a DMCA Notice of Alleged Infringement and delivering it to our support desk.

  1. DMCA Notice of Alleged Infringement

To file a valid copyright infringement notification with Truemanfashion, you must provide a written communication (via email) that includes substantially the information outlined below. Please note that under Section 512(f) of the DMCA, any person who knowingly materially misrepresents that material or activity is infringing may be subject to liability for damages.

Required Documentation Elements

Your DMCA Takedown Notice must include the following precise data parameters:

1.Identify Your Identity:Legal Authority Verification.

Provide your full legal name, physical mailing address, telephone number, and active email address (support@truemanfashion.shop must be able to reach you directly).

2.Identify the Copyrighted Work:Specify Protected Work.

Identify the copyrighted work that you claim has been infringed, or—if multiple copyrighted works are covered by this notice—you may provide a comprehensive representative list of the copyrighted works that you claim have been infringed.

3.Provide Exact URL Hyperlinks:Specify Infringing Material.

Identify the material or T-shirt design that you claim is infringing (or to be the subject of infringing activity) and that is to be removed or access to which is to be disabled, including the exact URL link(s) matching our domain (https://truemanfashion.shop/…).

4.Include Good Faith Statement:Good Faith Clause.

Include a statement that you have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law.

5.Include Perjury Attestation:Accuracy Clause.

Include a statement that the information in the notification is accurate, and under penalty of perjury, that you are authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.

6.Affix Physical or Electronic Signature:Final Authentication.

Provide a physical or verified electronic signature of a person authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.

Please send the completed written notification to our Designated Copyright Agent at our official email address: support@truemanfashion.shop.

  1. Review Workflow and Takedown Enforcement

Upon receipt of a complete and properly structured DMCA Notice, Truemanfashion follows an expedited operational sequence to protect intellectual property rights while maintaining merchant transparency.

DMCA Operations Matrix

Evaluation Stage

Maximum Operational Timeline

Administrative Action Executed

Dossier Validation

24 – 48 Business Hours

Reviewing the incoming notice for structural completeness under 17 U.S.C. § 512(c)(3).

Content Disabling

Immediate upon verification

Removing or completely disabling public access to the specific T-shirt product page.

Merchant Notification

Within 24 Hours of Takedown

Forwarding the notice to our production team and notifying our system nodes of the copyright claim.

Definitive Resolution

10 – 14 Business Days

Keeping the content disabled permanently, unless a valid DMCA Counter-Notice is received.

  1. DMCA Counter-Notification Protocol

If you believe that your T-shirt design or material was removed or disabled by mistake or misidentification, you may file a formal DMCA Counter-Notification with our support desk.

To be effective, a Counter-Notification must be a written communication sent to support@truemanfashion.shop that includes substantially the following information:

  1. Your full legal name, physical business address, telephone number, and active email address.
  2. Identification of the material that has been removed or to which access has been disabled, and the specific URL location at which the material appeared before it was removed or disabled.
  3. A statement under penalty of perjury that you have a good faith belief that the material was removed or disabled as a result of mistake or misidentification of the material to be removed or disabled.
  4. A statement that you consent to the jurisdiction of the Federal District Court for the judicial district in which your physical address is located, or if your address is outside the United States, for the judicial district of the Commonwealth of Virginia, and that you will accept service of process from the person who provided the original DMCA infringement notification or an agent of such person.
  5. Your physical or electronic signature.

Post-Counter Notice Procedure

Upon receiving a valid Counter-Notification, Truemanfashion will promptly forward a copy to the original complaining party, informing them that we may replace the removed material or cease disabling access to it in ten (10) to fourteen (14) business days. We will restore the material within this window unless our Designated Agent receives formal notice from the original complaining party that they have filed a court action seeking a judicial order to restrain the merchant from engaging in infringing activity relating to the material on our platform.

  1. Repeat Infringer Policy

Truemanfashion maintains a strict operational policy regarding repeat copyright infringers. In accordance with Section 512 of the DMCA, we reserve the right to immediately terminate internal system access, remove storefront product lines, and cancel active fulfillment relationships for any partner, artist, or designer who is repeatedly determined to have violated the copyrights of third parties.

  1. Contact Information for DMCA Notices

All formal DMCA Notices, Counter-Notifications, and copyright-related inquiries must be routed directly to our administration office through the channels provided below:

  • Store Identity: Truemanfashion
  • Website Portal: https://truemanfashion.shop/
  • Designated DMCA Agent Email: support@truemanfashion.shop
  • Physical Business Location: 852 S Routh Pl, Vail, AZ 85641, United States
  • Operating Support Hours: 8:00 AM – 7:00 PM (EST), Monday through Saturday
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